1) Never put too many ads on your website !
2) Don’t subscribe to lots of different agencies, affiliation platforms and independent affiliation programs.
3) Choose affiliators whose line of business is similar to your own.
4) Position your links in strategic places.
5) Take care when incorporating affiliation links in your pages.
6) Study your figures.
7) Vary the types of link you use on your pages.
8) Put a signature underneath your emails with a link to an affiliator.
1) Never put too many ads on your website !Logic would have it that "More publicity = more income". In fact, once you have reached a certain level of advertising on your website, that is not longer the case, for two reasons:
- People visiting the site will be irritated at being bombarded with advertising, and will go to your competitors’ websites rather than yours. So you’ll have fewer visitors. Fewer visitors does indeed mean less income
– those people who do visit your website will block out the ads: they’ll get used to ignoring them, regarding them as a nuisance because "Too much advertising kills the message".
2) Don’t subscribe to lots of different agencies, affiliation platforms and independent affiliation programs.In fact, for each advertising agency, affiliation platform or independent affiliation program you sing up to, you must expect that the benefits will reach a threshold in order to pay for themselves. As there can be advantage in increasing the number of ads on your pages (see above), it would be far better to avoid taking out multiple subscriptions because, at the end of the day, you run the risk of gaining nothing at all!
3) That’s obvious, but it’s worth mentioning: it is vital that you choose affiliators whose line of business is similar, even if only partially so, to that of your website.Your visitors come to your website to obtain information on a specific subject, not on anything else!
4) Position your links in strategic places: A banner placed at the top of the page will have far more chance of receiving a hit than one at the bottom. Similarly, a link hidden in the middle of a block of text will be less visible than one that is separate, at the end or beginning of the text.
5) As a rule, care must be taken when incorporating affiliation links in your pages. That would seem obvious, but it’s worth remembering: if you are talking about a book, don’t put a link on the same page to buy a DVD! A link will receive far more hits if it is really in tune with the content of your website. Affiliation lets you to bring in extra content and provides a genuine service for your visitors.
6) We will give you, in your affiliate space, very accurate figures on the amount of activity generated by your affiliate site, both in general terms and also for each program and each link: use them! Study the figures, and you will be able to see which programs are the most beneficial, which links bring in the most visitors. That will enable you to make a clear distinction between the programs and the type(s) of link that you should give prominence to on your pages in order to optimise the benefits.
7) Vary the types of link you use on your pages There are several kinds of link that you can choose for each program: buttons and banners, text links, search engines, etc. In effect, the effectiveness of traditional advertising banners is on the decline. Affiliation provides the ideal answer to this problem by giving you different types of links which, as well as diversifying the form taken by the advertising, makes it easy to incorporate the affiliation into your web pages and provides your visitors with new functions. This affiliation goes much further than a simple advertising banner paid for by the click. For a video game site, for example, having the option to buy with one click the game they are reading about is a real value added service that can only be a bonus and will increase traffic on the affiliate site.
8) You have the option of inserting text links (apart from, obviously, in programs that reward you per click) : don’t forget to include a signature with a link to an affiliator. Then, if the person who reads your email clicks on the link and makes a purchase on the affiliator’s site, you will receive a commission. You can also insert this type of link in your newsletters. Do be careful however: spamming (sending unsolicited emails) is prohibited! If we find you are using such methods, we are entitled to cancel your contract with Effiliation.
